I’m a UX and product research specialist with 7+ years of experience in the logistics/ warehousing domains across the United States. I’m presently working in high tech with Microsoft and am based out of Hyderabad, India.

I’m a problem solver inspired by natures intelligence. It’s from there that I draw the inspiration to design joyful experiences for the end user using a human-centric design thinking processes. In addition I employ the principles of systems thinking to help businesses optimize internal operations and uncover new market opportunities to create seamless product and service ecosystems.

Let’s positively impact both your bottom line and your users.

SERVICES

Explorative phase

• Research design & roadmaps.

• Market trends analysis.

• Interview guides.

• Interviews with stakeholders, including leadership.

• User interviews (remote & in-person).

• Ethnography and shadowing of highly specialized users

• Co-design workshops with internal teams and stakeholders.

Evaluative phase

• UX audit of B2C and B2B digital products.

• Synthesis of past research insights.

• Heuristic analysis.

• Data coding

• Sentiment analysis.

Usability testing

• Screener & survey design.

• Moderated & unmoderated research studies.

• Remote & in-person testing.

• Low fidelity prototyping and prototype testing.

• Card sorting (open/closed).

• UX writing testing.

Communication

• Data-driven storytelling.

• Presentation style that wins leadership trust.

• Topline decks that break down complex problems in a consumable way.

• Data visualization.

• Persona design.

• Journey mapping.

• Service blueprints

• UX research ops training sessions.